Reviews > Health > Vision Care > Eyeglasses > Glasses Direct
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Glasses Direct Review

Brand popularity

5.0 - Extremely popular brand

eCommerce rating

3.0 - 2 e-commerce features offered

Company values, ethics & policies

0.0 - 0 ratings

Privacy policy & data security

0.0 - 0 ratings

Loyalty, rewards & partnership programs

2.3 - 3 ratings - expand

Seasonal sales & events

0.0 - 0 ratings

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Glasses Direct Review: Glasses Direct Pros & Cons

Glasses Direct (glassesdirect.co.uk) is a very popular eyeglass store which competes against other glass retailers like Zenni Optical, LensCrafters, EyeBuyDirect, Zeelool and Pair Eyewear. Based on our in-depth Glasses Direct review, when compared to its competitors, Glasses Direct is a mid-range performing brand within its category. Read the full Glassesdirect.co.uk review below for more details.

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  • Scratch resistance: Is each store scratch resistant? Does each retailer use anti-scratch coating to protect its products?
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Knoji has 57 Glasses Direct reviews and ratings as of July 13, 2026. Knoji editors and the Knoji shopper community have reviewed Glasses Direct and compared it against 566 top eyeglasses brands, reviewing Glasses Direct based on product and store features. Knoji reviews and ranks Glassesdirect.co.uk and other eyeglass retailers based on how many features each offers and based on a 5-star rating scale. Based on these factors and 57 Glasses Direct reviews, Glasses Direct earns an overall score of 4.1 out of 5.0 points. Glasses Direct offers 9 total features. Glasses Direct's review score is also boosted by the fact that it is a popular brand with good recognition among consumers.

Glasses Direct currently has 11 active discount codes. You can view all Glasses Direct's coupon codes here

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40JUNE
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JULYSAVE
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GLASSES40
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PDLENS
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50EOJ20
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50JUL10D
glassesdirect.co.uk
Rated 4.1 - 57 ratings
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About Glasses Direct

Glasses Direct is a large eyeglasses company operating the e-commerce site glassesdirect.co.uk. Glasses Direct sells its products and services in the eyeglasses industry. Glasses Direct is a very active brand when it comes to discounting and offering promo codes. Glasses Direct has a mix of reviews among shoppers on Knoji, with 57 ratings and an average rating of 2.5 stars. Glasses Direct scores decently compared to other brands in the eyeglasses industry, providing 2 e-commerce features to better serve its customers.

Glasses Direct's Review Scorecard

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